A woman books an appointment on her phone at a marble salon reception counter

Sable Signal Studio

Booking-First Websites

Websites where the appointment is the shortest path on the page — connected to the booking system you already use. From $1,200.

A beauty website has one job. Somebody found you, they like what they see, and they want a time. Everything else on the page is in service of that, or it is in the way.

Booking first, literally

Book Now sits above the fold on every screen and follows the visitor down the page on mobile — which is where nearly all of your traffic is. It connects to whatever you already run: Vagaro, Boulevard, GlossGenius, Square, Fresha, Booksy, Mindbody, or a plain link. We will not make you change booking platforms to have a website. That is a decision about your business, not your web design.

The things beauty sites get wrong

Prices hidden behind “call for pricing”, which reads as expensive and loses the booking. One long service list instead of a page per service, which means Google never learns you do balayage or dermaplaning. Hours that are wrong. A gallery of stock photos. A phone number that is not tappable. Four seconds of loading before anything appears. We fix all of that as a matter of course, not as an upsell.

Built from your own content

If you have had a content day with us, the site is built from those images and it shows. If you have not, we will tell you honestly whether the photos you have are good enough to build on — and if they are not, a half day is usually cheaper than the difference it makes.

What you own

The domain is registered in your name, in your own account. The site is yours. The care plan — hosting, updates, backups, security and small monthly edits — is optional and cancels any time. Nothing is held hostage, ever.

Bigger builds

Multi-location groups, med spas and resort spas get location pages, consultation and intake funnels, membership and gift-card flows, and reminder, rebooking and win-back automations. Those are scoped individually, because no two groups run the same way.

The difference

The same six decisions, twice.

Nearly every beauty site loses the booking in the same six places. This is what we change, and why — not a redesign for its own sake.

Most beauty sites
Booking-first
Booking A “Book” link in the menu, three taps deep Book Now fixed on screen, one tap, from every page
Prices “Call for pricing” — so they call somewhere else Real prices on every service, so they arrive decided
The basics Hours from two years ago, no parking, no directions Hours, parking, directions and click-to-call, one tap away
Pictures Stock photos of a salon that is not yours Your own content day — your chairs, your work, your faces
Speed Six seconds on a phone, on salon wifi Built to open before they lose interest
The handoff A link out to Instagram, and they never come back Connected to the booking system you already use

These are patterns we see across the industry, not a description of anyone's site in particular. If yours already gets most of them right, we will tell you that and quote the fixes instead of a rebuild.

Packages

Booking-First Websites.

Sites where the appointment is the shortest path on the page.

Chair

Small, fast, and pointed at the booking button

$1,200 one-time

+ $75/mo care plan


  • Up to 4 pages
  • Mobile-first — where nearly all of your traffic is
  • Book Now above the fold on every screen
  • Connected to your booking system
  • Service menu with real prices
  • Click-to-call, directions and hours
  • Security certificate and hosting setup
  • 30 days of post-launch support
Start here

Studio

A real website for a real location

$2,750 one-time

+ $125/mo care plan


  • Everything in Chair, plus:
  • Up to 8 pages
  • Fully custom design in your brand
  • A page per service, not one long list
  • Team and provider pages
  • Gallery built from your content library
  • Gift cards and retail links
  • Review feed and consultation requests
Start here

House

Multi-location groups, med spas and resort spas

$8,500 one-time

From · + $350/mo care plan


  • Everything in Salon, plus:
  • Multi-location architecture with location pages
  • Consultation and intake funnels
  • Membership and client portals
  • Premium copywriting and messaging
  • Ongoing conversion work
  • Reminder, rebooking and win-back automations
  • Quarterly strategy reviews
  • Priority support
Start here

One-time build plus an optional care plan · every build includes hosting setup, security certificate, booking-system connection and 30 days of post-launch support · care plans are cancelable.

Add to any package

À la carte.

Brand & logo Wordmark, palette, type and a one-page brand sheet $1,450 one-time

Good to know

Good to know.

Will it work with my booking system?

We connect to what you already use — Vagaro, Boulevard, GlossGenius, Square, Fresha, Booksy, Mindbody or a plain link. We do not make you switch systems to have a website; changing your booking platform is a decision about your business, not your web design.

How long does a build take?

Two to three weeks for a Chair site, four to seven for Studio and Salon, and House builds are scoped individually. The clock starts when your content and copy answers are in — that is usually what sets the pace.

Do I have to buy the care plan?

No. It covers hosting, updates, backups, security and small monthly edits. Plenty of clients take it because they would rather never think about it again, but the site is yours either way and the plan cancels any time.

Who owns the domain?

You do, in your own registrar account. If you do not have one we set it up in your name, not ours.

Can you just fix the site I have?

Sometimes — if it is on a platform we can work in and the bones are sound, we will quote the fixes instead of a rebuild. We will tell you honestly when a rebuild is cheaper than the repairs.

Tell us about your chair.

One walk-through, one itemized plan. We answer within one business day, and there is no charge to find out what this would cost you.

Rates are base pricing; final pricing depends on scope and number of locations. We do not sell follower counts and we do not promise revenue.